“We’re seeing that millennials view weddings as a big party with unique experiences, personal touches and beautiful photo backdrops. They’re planning on their phones, jointly together, and they’re cutting costs wherever possible. We expect to see planning become more digital and social in the near term with increased personality woven throughout the wedding activities. Wedding venues and suppliers are encouraged to show off their unique offerings to reach those looking for something ‘different’.” – Hamish Shephard, Founder of Bridebook.co.uk
The average UK wedding spend has remained relatively flat year over year at £17,674, however a London wedding costs at least a third more at £24,039.
Rise of the Groom
Grooms now contribute 35% of wedding costs. Three quarters of grooms are heavily involved in planning, taking part or owning decision-making in many different categories
Couples are using phones daily for planning, primarily venue and supplier research. Reviews, recommendations from websites and venue’s social media are gaining prominence as trusted information sources
Unique features are making headway in weddings. One quarter of weddings last more than 1 day, half take place on non-Saturdays, and new trends are emerging like midnight snacks, mobile vans and candy carts/tables.
Couples care most about a venue’s visual appeal, price and service. The most popular venue types are country / manor houses and barns, and couples continue to move towards hosting ceremonies at the reception venue versus places of worship.
Almost all couples engage in DIY for many aspects of weddings, mainly table seating arrangements, invitations and decor, as well as homemade wedding cakes and their own music playlists.